Thirty years in IT. Sixteen spent earning every rung of the ladder.
I'm Brian D'Arcy, founder of BJD Advisory. I help growing businesses get senior technology leadership and MSPs get sharper operations — grounded in decades on the floor, not just in the boardroom.
Advisory built on a career spent actually running the systems.
I started in IT in 1996, working across software development, systems administration, and networking — the generalist grounding that still shapes how I think about technology decisions today.
For 16 years, I worked my way up inside a single managed services provider — starting on the help desk and moving through Tier 2 and Tier 3 engineering, into IT leadership, and eventually to VP of IT Services. I've sat on both sides of nearly every conversation a client has with their IT provider or their internal team.
Along the way, I was also closely involved in the technical side of sales — helping translate what a client actually needed into the right solution, and learning to sell on the value and service being delivered rather than on whatever technology happened to sit behind it.
BJD Advisory is where that experience goes to work for you: as a fractional CTO, an advisor to MSP owners and leaders, or a hands-on consultant for general IT projects.
Not a theory. A track record.
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1996–2009FoundationSoftware development, systems administration & networking.
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2009Help DeskStarted at the front line of client support.
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MSP · RisingTier 2 & 3 EngineerEscalation-level troubleshooting & systems ownership.
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MSP · AdvancingIT LeadershipBeyond individual contributor, into team & service delivery.
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2026VP of IT ServicesDeeply involved in service delivery strategy & operations.
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TodayFounder, BJD AdvisoryvCTO & independent IT advisory, nationwide.
Three ways to work together.
Engagements are scoped to what you actually need — from an ongoing seat at the leadership table to a single focused project.
Fractional CTO Services
Ongoing, part-time technology leadership for companies that need senior IT direction without a full-time executive hire.
- Technology roadmap & budget planning
- Vendor & contract evaluation
- Board- and owner-level reporting
- Risk & security oversight
MSP Advisory & Consulting
Operational guidance for MSP owners and leaders, from someone who built a career inside one — help desk to VP.
- Service delivery & escalation structure
- Tiering, staffing & team development
- Process & operational maturity review
- Client retention & service quality
- Vendor & product evaluation
General IT Consulting
Project-based support for infrastructure, security, and systems decisions — sized to fit the engagement.
- Infrastructure & network assessments
- Security posture reviews
- Systems migrations & upgrades
- Technology due diligence
Bringing a new tool to the MSP market?
One of my core responsibilities as part of leadership at the MSP was evaluating and vetting new products marketed to the industry. I'm open to working with vendors as a resource for hands-on product feedback and field testing.
How the work actually happens.
Hands-on, not theoretical
Every recommendation is informed by having done the job myself — from the help desk ticket queue to the executive report.
Plain-language communication
You get straight answers about what's working, what isn't, and what it will cost to fix — no jargon for its own sake.
Right-sized engagements
Some clients need a standing advisor. Others need one project done well. We scope to the actual need, not a package.
Vendor-neutral advice
Recommendations are based on what fits your business, not on referral relationships or reseller margins.
Sold on value, not tech stack
Years on the technical side of sales taught me to lead with the outcome and service you're actually getting — the technology underneath is how it gets delivered, not the pitch itself.
Let's talk about your technology.
The fastest way to get started is to grab time directly on the calendar for a short introductory call.
See what's on the calendar this week.
Book a free 15-minute introductory call — no commitment, just a conversation about what you're working on and whether it's a fit.
Schedule a Consultation